Ermenegildo Zegna and Fear of God join forces and from the spontaneous dialogue between Alessandro Sartori and Jerry Lorenzo a new grammar of style is born: a complete collection that is presented in early March, during the Paris Women’s Fashion Week.
The desire to collaborate on a common project was triggered between the artistic director of Ermenegildo Zegna, global leader in luxury menswear, and the founder of Fear of God, which was born within the Californian subculture environment and has become a symbol of the new American luxury. With the objective of identifying and following a new path of masculine elegance that is also wearable for women, the frank and authentic conversation between two apparently distant worlds defines an immediate and contemporary wardrobe. A new vocabulary that proposes aesthetic canons that are as free from pre-built models and gender paradigms as possible.
The excellence of Ermenegildo Zegna’s sartorial take and the sophisticated leisurewear of Fear of God blend naturally, mixing and merging, reinventing silhouettes and proportions in a continuous cross-reference between Milan/Los Angeles and back. A previously unexplored line, made of materials that unveil unexpected interpretations, rigorously rooted in the highest quality. A synthesis of two identities that is reconfirmed through the stylized Zegna logo, written using the font that distinguishes Fear of God.
The collection is a total look: suits whose jackets lose their revers and where the pockets slide along the sides, coats designed with the absolute comfort of a one size fits all concept and made from the finest natural fabrics, a super lightweight suede shirt-jacket and black leather bomber, both featuring an embossed Zegna logo. Jeans share the same casual attitude as accessories, among which western ankle boots and long woven belts that tie at the front. The color palette, with its mélange grey, vicuna and taupe, is all about neutrals.
Ermenegildo Zegna and Fear of God write a new page for menswear, intertwining tradition and authenticity within the essentiality of their story. A sum of elements where the two identities merge to create a third one, immediate and unequivocal: to just enjoy the clothes.
The collection will be launched on 28th September 2020, exclusively online at https://larmoire-singapore.com/brand/fearofgodzegna/ from 11.30AM (SGT) and in-store at L’armoire Singapore, #01-16, Mandarin Gallery.
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