Emerging in 2014 with a strikingly precise eye in blending utility and comfort, designer Hyeoin Seo of her eponymous label boasts a rebellious nature etched in her style, creating silhouettes that not only pays homage to the woman’s physique but also her demeanour. Moving forward with a number of accolades and affirmations from the industry’s finest already under her belt, she continues to create a space inspired by cultural movements with each season’s launch.
Introducing HYEIN SEO S/S20 Collections.
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