OUDE WAAG
“Oude” for old, “Waag” for weight, named from the weigh house in Amsterdam at 17th century where set standards of value for goods.
Founded in 2017 by designer Jingwei yin, shanghai-based Oude Waag is described as “like keeping a diary” – an evolving record of human experience, punctuated by small, abstract moments of emotion and intimacy.
OUDE WAAG strikes a balance between Asian aesthetics and Western cutting. It is at the heart of designer’s philosophy: celebrating the power of women, yet simultaneously critiquing the ongoing objectification and idealisation of the body.
Introducing OUDE WAAG S/S 22 Collections.