FEAR OF GOD
Fear of God is an American fashion label based in Los Angeles. Conceived by Jerry Lorenzo, the independent line crafts distinct, American-inspired garments for the modern consumer. Fear of God’s stylistic interpretation of the American expression has gained widespread critical acclaim and inspired fervor amongst the fashion community. Tapping into iconic American subcultures and touchstones such as the varsity athlete, the high school garage band and California skate culture for its visual language, Fear of God takes cues from these sect’s staples to inform pieces that have a familiar and almost reverential feel to them. Crossing disciplines and re-envisioning formalwear through the lens of modern functionality and performance needs. Inspired by their journey in navigating the path from nowness to eternality, the Seventh collection marks their coming of age.
Introducing FEAR OF GOD Seventh Collection.